Tips for finding business opportunities and increasing your sales

Let’s put ourselves in situation.

You feel that your company has stagnated, and you know that you need to find new business opportunities; but how do I do it?

This post is divided in two parts.

The reason is very simple: in Meeting Dots we are very aware that the success of any company depends on its marketing strategy and business management of having the ability to find new opportunities.

So, the first part is dedicated to this.

Also, we have very clear that without conversions there is no success either. So, the second part is going to give you tips to increase your B2B sales.

In this way, by the end of this post you will be able to identify new opportunities and implement actionable recommendations to get more conversions.

Let’s get started!

How to find B2B business opportunities?

Let’s get straight to the point.

As we move into the B2B business world, we must keep in mind that expanding our customer base is critical.

We can’t afford to fall behind or stand still.

In addition, we must have the ability to fulfill our contractual commitments, invest correctly and position ourselves as a benchmark in our industry.

Therefore, finding new business opportunities for our company is vital.

But how to do it?

Open your eyes.

Keep an eye on the competition and on what they are offering.

This seems silly, but it will give you important data to discard or continue with the idea you have in mind.

Let’s say that taking into account one and the other factor, it will allow you to see things that the competition may not be exploiting, but that customers are eager to get their hands on.

There, right there, you have a new business opportunity.

Practice active listening

Many times, our potential and real customers give us glimpses of what they need and what is not on the market.

They tell us what they are missing, and we must be there behind to listen to them and get hands on to offer them what they need.

That is why, many times in this blog we have assured you that the after-sales service is so important, as well as opening direct communication channels with the company.

Do not forget that our real and potential customers express their needs, and this can lead us to find new business opportunities.

Target your opportunity search strategies to real potential customers.

This seems obvious, but it is very common to shoot at everything that moves because we do not really know who our real potential customers are.

This leads us to lose opportunities and money.

In this case, the best you can do is to delegate this function to a company specialized in customer prospecting. This is the only way to reach those who are truly interested in what we offer and to do so by targeting real conversions.

Moreover, knowing how to identify a business opportunity requires an effort and a time investment that you may not be able to make.

If you dare to do it on your own, think that building trust is fundamental. You will have to grab hold of a profitable, real and scalable opportunity. In addition to that, you will have to carry out a market study that demonstrates that this opportunity is viable.

Needless to say, we are here for this and much more. 🤗

In short, remember the three keys to success in finding business opportunities: analyze your competition, listen to your customers and make a good penetration into the market.

After finding that new opportunity, how do I increase my B2B sales?

Once you have detected these new opportunities, it is time to develop an action plan to increase your B2B sales, targeting real potential customers interested in acquiring that new product or service.

Apply these tips that we are going to share with you and get the conversion that you are looking for!

Prospect well and you will win

Here we are only going to ask you one question: what is better to have 100 prospects and out of them, you only get 5 sales? or to have 50 prospects and that the 50 buy the product?

We know the answer you have given, and we know it is obvious. So why not focus on those 50 instead of capturing thousands of leads that will take us nowhere?

This depends on whether or not we develop a good prospecting strategy.

The key is to direct all our actions only to those B2B businesses that meet specific requirements that will lead us to secure sales.

Optimize your sales system

From experience we know that one of the most common mistakes in the world of B2B companies is precisely not having well defined their sales process, which leads them to generate impacts on commercial objectives that are not what they should.

To achieve this, you must standardize your system and simplify it as much as possible.

Develop an online pipeline for the people directly involved in the sales area and measure everything from the beginning of the sales process to the end.

Sell profits

Few businesses have identified the benefits of their product or service and that is exactly what all customers buy.

Nobody buys a red car with nice wheels. We buy a fast and safe car because it saves us from taking risks and wasting time on our travels.

Make a list of the features of your product or service and make the most of all of them. Once you have done this, highlight them in your texts and sales messages.