What is a sales dashboard and why should you use it in your B2B?

A picture is often better than a thousand words and having all your sales data graphically in front of your eyes. This allows you to clarify ideas and better understand the state of your business.

The sales dashboard is a tool that allows you to do just that.

But what are the advantages of using it, and why should you always have it in front of you when you are doing an exhaustive analysis of your company?

We answer these questions in this post and, in addition, we are going to give you some quick tips so you can learn how to configure it to get the most out of it.

Let’s get to it!

What exactly is a sales dashboard?

The sales dashboard is a tool that visually represents the sales data of your business.

Beyond this, thanks to this dashboard you will have an immense clarity on the KPIs of your company, such as the rate of closing sales, number of transactions made, cart abandonment, profits, etc.

Here’s the main reason why you should use a sales dashboard in your B2B

Having your sales dashboard constantly in front of you allows you to perfectly understand how the sales area of your business is performing and constantly improve the sales process.

At the same time, you will be aware of market trends that will guide your company towards further growth.

Knowing these trends will help you create new sales strategies because you will know which products are succeeding, which payment methods customers prefer, which platforms obtain more conversions, etc.

If information is power and controlling metrics helps you to be better, imagine all you could achieve just by having a sales dashboard on your side.

Reasons why you should use a sales dashboard

There are, specifically, 5 advantages that you can benefit from if you start using a sales dashboard in your B2B.

And these are the ones we’ll tell you about here:

Ease of accessing and sharing sales-related information with the team.

Forget about passing documents back and forth so that your sales team can deduce how the strategy is going and the number of conversions.

Say goodbye to document shuffling, overlooked emails and other cumbersome processes, because your dashboard can be accessible in the cloud.

The dashboard will allow you to have updated information almost in real time of everything that happens around the sales process.

Allows you to customize in detail

This tool allows you to customize the detailed data needed by your business, your sales team or yourself as the business owner.

Promotes teamwork

This advantage is related to the previous one because, by being able to share all the data in such a simple way with the whole team, its members can also focus better on their tasks.

Constant update

This tool allows you to have all data constantly updated and, since your team members can access the dashboard from the cloud, they will never work on outdated estimates or data again.

Sales dashboard helps you make better decisions.

Sorry for repeating ourselves so much.

Here we must repeat something we have been telling you since the birth of this blog: without metrics and data, not only can you not make good decisions, but you will not improve processes and sales strategies.

The fact that the dashboard allows you to do all this and, in addition, to work as a team in this way, will translate into better decision making.

Quick tips to set up your sales dashboard

Rematamos este post con unos consejos rápidos para que puedas sacarle todo el jugo que tiene a este tablero de ventas.

1) Define the sales metrics to be considered.
This will allow you to advance your business objectives. Remember that you will have in front of you, and in a visual way, the graphic image of your sales process.It could be activity sales, channel sales, lead generation sales, sales reach, primary conversion, etc.The important thing here is not to lose sight of your KPIs.
2) Determines the use of the sales dashboard.The sales dashboard is not something static but is able to adapt to each business. To use it in the right way, you will have to establish which people, within the team, will have access to it; how often it will be consulted; what information should always be accessible.
3) If you use a CMR, take it into account when developing your dashboard.If you are used to using a CMR in your business, it is more than likely that it includes some options for generating reports and creating dashboards for the team.If this is not your case, you can use other tools that can generate reports independently and that can synchronize or export data from your sales dashboard.
4) Don’t forget to generate sales reports with the data extracted from your dashboard.
This will help you to create graphs on the sales of “x” territories, sales generated by each person of the team in this area, new trends within the market, etc.
5) Do not complicate the data to be displayed on your dashboard.
Don’t complicate your life when it comes to using your sales dashboard, remember that the simpler everything is, the better the overall visualization of your business within the dashboard will be.