Lingokids case study: how to scale the quality of partnerships to position a B2B business

Quality, that’s what we generally look for and want to offer when we develop as a business in the B2B market. 

Quantity is always right, but quality defines everything. 

• What good is it for us to have a database with a thousand contacts if they are not qualified?
• Why do we want to have a database of businesses to work with if they don’t match our project? 
• In short, why have a lot of bad contacts when we can have fewer, but of better quality? 

In the post you have before you, we are going to give you an example of how to scale the quality of partnerships to position a B2B business and we tell you about it from Lingokids. 

Because, once again, to generate successful business in the B2B area you must establish quality contacts. 

Let’s get started!

What is Lingokids?

If we had to define Lingokids we would do it in very few words: they are the masters of “playlearning”. 

Learning English is fundamental nowadays. 

In fact, it is no longer a plus to say in a Curriculum that you speak English, it is almost mandatory. 

For this reason, it is important that children start learning English as soon as possible. 

Lingokids has developed a method that perfectly combines play and language learning. 

Its essence is that children learn English in a natural way, while playing with the App that they themselves have developed.

Meeting Dots challenge when working with GoStudent

Although GoStudent was already a renowned startup in Europe, the truth is that in Spain it was a completely unknown company in the B2B field.

The challenge was to enter the Spanish B2B market.

Therefore, they needed to define a good value proposition; to develop a previous market study in order to establish a strong foothold in our market; and to define a strategy that would favor its conversion in the country.

The main goals were clear: accelerate their growth, establish alliances as well as reach potential clients, capable of making the decision to collaborate with GoStudent.

Challenges for Lingokids in positioning itself in the marketplace

As we tell you about the challenges and problems Lingokids encountered when scaling its partnerships, you may feel some sympathy. 

We say this with full knowledge of the facts because it’s something that comes up again and again when we work with clients. 

Lingokids came to Meeting Dots with the need to unburden themselves of the time and effort it took them to do tasks related to prospecting, outreach, and email exchanges with potential partners. 

They also wanted to minimize the time they spent on closing deals and executing them. 

They also needed to focus on scaling the quantity and quality of partnerships globally to position their business in target markets. 

In short, they were looking for a service that would automate their processes and make their work easier.

How to scale the quality of partnerships to position Lingokids in the marketplace

When we started working with Lingokids, we had it easy because they were very clear about what their goals were, where they were failing and what they needed to improve to scale the quality of their partnerships. 

So, we got down to work, and hand in hand, we developed a strategy that would allow them to reduce task time, save money and close quality deals with other companies. 

First, we had to prospect correctly to reach companies that matched Lingokids and were interested in closing deals with them, so it was essential to segment the list of businesses to find the real opportunity to scale the project and go from early adopters to decision makers. 

Once it was clear which businesses we should target, we started conversations and began to schedule meetings to hold interviews that could lead Lingokids to those quality partnerships. 

Thanks to the work we did, we closed meetings with important companies in different countries, industries, and decision makers. 

We reduced the time to develop agreements and generate presence in foreign markets without the need for Lingokids to open a local business unit, with the impact and cost that this entails. 

This is the only way to measure the initial interest of the markets for a product with low risk and initial investment, as was the case with the company we are talking about.

Successfully scale partnerships

The strategy has led Lingokids to reach agreements with BlueApron in the United States, Ikea in Spain and VIPS in Mexico. 

These are just three clear examples of partners that we have closed thanks to the joint work of Meeting Dots and Lingokids and that allow us to affirm that we managed to scale the quality of their partnerships.

At the same time, we developed successful brand recognition campaigns and attracted new potential users to their platform. 

And, last but not least, we optimize costs, improve the quality of scheduled meetings and speed up the penetration of Lingokids’ target markets.

We have told you many times, outsourcing the prospecting of your business in the sector in which you move only has advantages if you work with an expert team in this area. 

And we are ;) 

If, after reading this post, you have felt that your business needs a boost like Lingokids; contact us and let us know. 

We’ll find a way to help you achieve your business goals. 

We’ll be waiting for you on the other side!