GoStudent case of success: example of penetration in the Spanish B2B market

The best way to learn how to do things right is to have real data and case studies.

It is great to gain knowledge on how to develop a prospecting and market entry strategy by seeing the steps that other B2B companies have taken.

For this reason, we want to share with you the success story of GoStudent, which has achieved crucial objectives for its business in just a few months.

Do you want to know how and what goals they have achieved to date?

Keep reading and discover a real example of penetration in the Spanish B2B market.

Let’s go!

First of all, in order to give you some reasons to read this post, let’s first show you some data that GoStudent has achieved so far this year:

Schedule 63 meetings with qualified prospects.
Increased conversions by almost 50%.
Have a market profile of 500 companies with very well identified decision markers.
Quadrupling the number of leads and revenue from 2021 to 2022.

Success.

We cannot say another word to describe the data that GoStudent achieved in just a few months.

What is GoStudent?

The truth is that, until now, it was a fairly unknown company in the B2B market in Spain.

Thanks to the penetration strategy in the Spanish B2B market that has been developed, nowadays they are well known by Spanish companies as the kings of the revolution for private classes.

It is a digital learning platform which differentiating value is not only its methodology, but also the teachers who make it happen.

Before developing its B2B strategy in Spain, GoStudent was already operating in 10 European markets with a total success. Also, they managed the booking of more than 350,000 private classes every month.

Meeting Dots challenge when working with GoStudent

Although GoStudent was already a renowned startup in Europe, the truth is that in Spain it was a completely unknown company in the B2B field.

The challenge was to enter the Spanish B2B market.

Therefore, they needed to define a good value proposition; to develop a previous market study in order to establish a strong foothold in our market; and to define a strategy that would favor its conversion in the country.

The main goals were clear: accelerate their growth, establish alliances as well as reach potential clients, capable of making the decision to collaborate with GoStudent.

This is the strategy we followed in order to penetrate the Spanish B2B market

The first thing was to agree on the main goals and expectations that GoStudent wanted to achieve within the Spanish B2B market, which led us to take the first steps in the development of the strategy.

To set that strategy, we first analyzed their competition, made clear the market characteristics and defined GoStudent’s positioning strategies.

Once this was done, we were able to select their target by mapping the Spanish market and defining their target market in compliance with the parameters established as ICP (Ideal customer profile).

Also, we jointly defined the B2B value proposition, developed the campaign content and selected the best team of doters to service the account. Within days, we had become an extension of their B2B team.

The next step was to search for data on those companies where there was great potential to establish partnerships. Once we were clear about who we should target, we made the necessary segmentation; we selected the communication channels that the target demanded; and we began to carry out the prospecting techniques that we had previously defined.

The result was that we scheduled quality B2B meetings with the selected companies and decision-makers. Moreover, we collected data that would allow us to continuously monitor the process, in order to know what to improve and optimize over time.

These are the results of GoStudent’s penetration in the Spanish B2B market

To get good results, in addition to setting a customized strategy for each client, you have to measure everything and be honest.

The client, in this case GoStudent, needed to have honest information about what is happening when implementing the market entry techniques, i.e. what works and what does not, in order to optimize the process and constantly improve it.

That is why one of the essential elements of Meeting Dots is the preparation of a monthly, constructive report that allows the market penetration strategy to be perfected.
For all the work developed together, the results have been the ones we mentioned to you at the beginning of this post.

63 meetings with qualified prospects.
A partner conversion rate of nearly 50%.
500 companies well identified and qualified for the sale.
A four-fold increase in the number of leads and revenue in just a few months.

Jorge Herrero, Corporate Partnerships Manager in Spain at GoStudent, assures that the impact of Meeting Dots on the organization “has been more than positive thanks to the speed in penetrating the Spanish market, the quantity and quality of meetings, and the good advice regarding the entire prospecting process”.

And we can say that it is a pleasure to work with customers like GoStudent.

Do you want to get results like the king of online tutoring?

If your answer is yes, we are waiting for you with open arms.