There is no foolproof formula to get a sale, but there are certain elements to keep in mind during a meeting with a potential customer. Here are some tips that if you put them into practice, will definitely bring good results:

1. First impressions count and a lot. Be presentable!
2. After introducing yourself, make a brief introduction of how you would like to structure the meeting and what points you will cover.
3. Present clearly using an assertive and energetic tone.
4. Talk about your customers and success stories that fill you with pride.
5. Maintain a relaxed but firm posture. Let it be noticed that you control the meeting well and know very well where you want to go.
6. Be honest and direct.
7. Show a genuine interest in their company.
8. Understand what their frustrations are.
9. Ask what their goals are.
10. Find out what they value the most.
11. Explain how your solution can help them achieve those goals and solve those frustrations with a value proposition aligned with their expectations.

Show Structure, consistency, clear communication, passion, and conviction!