Recommendations on how to build your B2B Website

When we start a business, we must get down to work to nurture different areas of it: email marketing, advertising, social networks, customer service, sales processes, etc. 

In addition, it has been many years since every company, from its origins, usually considers creating a website and start developing its online presence. 

Believe it or not, especially if you are used to moving in the offline world, not having a website today in your business is like not knowing English in 2022: you are already late. 

Nowadays, users and potential customers turn to Google or other search engines to find the solution to their problems, so when they do, you must be there to show them that you are the best option to solve them. 

The web is the first step to achieve this. 

As we have told you on several occasions in this blog, the B2B market has special characteristics, characteristics that influence the way you work and develop your own business. 

And, of course, your website must consider these peculiarities.

Read on and find out how you should make your B2B website to take your customers by storm. 

Let’s go for it!

Should I have a website even if I don’t sell my products online?

Yes. 

The answer is emphatic, and it is because, even if you do not sell your products or services online, you can attract new potential customers to your business and introduce them to your sales channel, even if it is offline. 

In addition, the web will allow you to rethink new outlets and get online sooner than if you don’t have it. 

Remember: today, if you are not on the Internet, you do not exist. That is the reality.  

Consider your website as a real showcase for your business.

When considering the creation of your website, do not think of it as a business card. 

Think of it as the showcase of your business, the link between your company and your potential new customers. 

Most B2B businesses do not consider this and, for that reason, end up creating static, lifeless web pages with a hackneyed message that even their competitors repeat insistently. 

To differentiate yourself from others, include these four points: 

• Take care of the texts you will share on it, set your tone, and talk to the customer on a one-to-one basis. And share information about your company, how you can help your customers, why they should trust you and what is the difference between you and others. 
• Incorporate a good CMR to your website, this is important to capture quality leads for your business and do it in an automated way. 
• Do not forget to include a corporate blog, it is perfect to demonstrate your authority in the sector, that customers consider you as a real solution to the problems they are trying to solve when searching on Google, and it will allow you to organically position your business. 

Finally, do your best to generate a good database of contacts, even if you don’t have an online store: an e-book, sales pages to publicize your products and services, contact forms, etc. This will allow you to then do email marketing and guide them through your sales process.

These are our tips to build a B2B website correctly

To design a good B2B website, it is best to start at the beginning. 

So… take note!

1. Make an in-depth study of what your potential customer is like, what they need, what they are looking for, what goals they want to achieve, what challenges they face, etc.

This is important because it will allow you to help them better and you may even find a product or service they need that does not exist in the market. In addition, it is necessary to put together a good sales message. 

2. Consider what we have just told you in the previous section to differentiate yourself from your competition.

The important thing here is to firmly define your value proposition. This should include information about who you are, what you do, for whom, and what is different about you compared to other businesses in your sector. 

3. Based on all the above, take off your brand image.

This is what we call branding in marketing. 

You will have to choose what colors will define your business, what logo you will use, what tone of voice and verbal identity will determine your communication between you and your customers.

4. When designing the website, opt for a design that combines the intuitive and the visual.

This is something that businesses often forget, along with writing good sales copy. 

It is often thought that by creating a “pretty” website, everything is already solved, but a visually appealing design does not sell without words and neither does it if the user experience is a disaster. 

Keep all this in mind so as not to fail in what most B2Bs do.

5. This should be the structure of your website.

Precisely so that the user experience is not complicated, it is better to opt for simplicity. 

You know that keeping it simple is much better. 

Your web structure should include: home, about the company, services page, blog and contact page. 

With these sections your website would be complete enough to have a good online presence.

6. Exploit your blog and start ranking in search engines

Organic SEO is the jewel in the crown because it gives you visibility without spending a single euro. 

So do some good keyword and competitor research and start sharing valuable content that is consistent with your business, shows your authority and demonstrates that you are the best solution for potential customers.

7. Opt for a responsive design

If you do not know exactly what this word means, we explain.
When we say that a design is responsive, we refer to the adaptation of the same website to different devices: mobile, tablets, laptops, PCs.
That is, the design is responsive when the website is adapted to all these devices.
Think that it is increasingly common for users to use the mobile or tablet to buy, search for information, or hire services.

With these 7 recommendations you can already build a powerful B2B website, one of those that leave you open-mouthed. 

If you need help in the first phase of the sales funnel, we are here to give you a hand. 

Just fill out our contact form and we’ll talk about everything without obligation. 

We are waiting for you!